Though the pandemic doesn’t look to be ending anytime soon, society has largely adjusted to the “new normal.” Air travel is still down from where it was in pre-pandemic times, but holiday spending is on the rise. According to a recent forecast from Deloitte, Americans will spend as much as 9% more on the holidays than they did in 2020 when they spent $1.2 trillion.
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Of the trillions to be spent on the holidays this year, mega retailers are poised to scoop up a major piece of the pie. Jumbo operations like Target, Walmart and Amazon have already rolled out striking sales events to lure consumers looking to get an early start to holiday shopping. In addition to competitive pricing, these massive retailers cash in on the convenience factor. It’s just so easy to log onto Amazon Prime and order something to be shipped within the next two days at no extra cost.
The Shipping Crisis Is Dire
But this year, sailing may not be so smooth as the supply chain shipping crises, rooted in the pandemic, continues, bringing significant challenges to online retailers who may be inundated with orders.
“In short, shipping containers are more expensive to hire, so it’s driving the cost of shipping up for items coming overseas,” said Julie Ramhold, consumer analyst at DealNews. “But the bigger issue stateside is that the USPS has increased their prices for peak shipping times …….